Orbit’s new viral ad ( which debuted last month) features local street artist ‘Goons’:
Stemming from a line of generally well-received “Dirty Mouth? Clean it up!” TV commercials for Orbit, Wrigley has embraced artistic simplicity and quaint design for its latest viral video experiment. The stop-motion, 90 second spot includes no CG or rendering – all footage was captured with still cameras by hand to emphasize the artist’s homemade art style.
A New York Times piece states “if there is a positive response to the video, more could be produced”. Well, the youtube video has over 1 million hits and the comments have been fairly positive, the most recent coming from daothaweaponx20:
wooow, id never thought i would see this a commerical on youtube that people like!? LOGIC ERROR any way im chewing some orbit right now -____- 5/5
All good news for ‘Goons’, who has been silent on the matter. Read my interview with him here.