Tracy Swartz wrote a whole article in the RedEye I can use as ammunition against the New York and San Francisco tech-snobs:
These young up-and-comers said they prefer Chicago to start-up hotbeds such as San Francisco and New York City because office space and payroll are cheaper, talent is easier to find and keep, and top business schools at universities including Northwestern and the University of Chicago are nearby.
The increased recognition has brought benefits. One of the problems Chicago entrepreneurs used to face was little access to funding. West Coast investors now are recognizing that Chicago firms are worth the investment, Rudnick said, and they’re not requiring these companies to move to Silicon Valley.
I am also partial to this article because Tracy highlighted non- Groupon start-ups in a positive light. Hot.
Groupon’s “Super Bowl Ad” was obviously a miss. This writer explains it why, perfectly. I, as a Chicago resident and occasional (recent) purchaser of Groupons, personally feel let down by Groupon’s failed commercial simply because Groupon is one of the few tech start-ups in this city. Chicago is not known for tech start-ups, but Groupon is our saving grace against tech snobby East and West Coasters. Groupon is big and scary, and recently said no to $6 billion from Google. Is there another tech start-up in Chicago that defends this city’s honor? No.
“Oh, you’re a couple years behind…. no more than a decade” with a pat on the head. “Chicago is sooo cute, with their little knock-off start-ups”… That’s what East and West Coast techies say about Chicago. Yeah. I don’t appreciate the patronizing tone either.
Now consider the recent corporate income tax increase (Jimmy Johns wants to leave because of them!), and the chance of Chicago creating additional start-ups gets smaller and smaller. Chicago can and should be so more than second fiddle to the East and West Coast.
So Groupon, when you’re on the national stage, representing this fair city, can you make sure your commercials aren’t poorly executed and/or multi-layered with personal jokes? I know you have some smart and humorous people in your ranks – as you seem to snatch up quite a few local comedians. You have no excuse, unless your excuse is… your staff just isn’t funny.
I am laughing out loud now, because of personal experiences with Groupon comedians. (insert link to recent local blogger complaining about a not funny groupon which I currently cannot find because of all the Super Bowl chatter)
This post may, or may not have, been written on a horse.