Re: Tacky Gawker Stockings, or, Common Sense Rules for Advertising on the Internet
Posted: December 18, 2010 Filed under: Internet, Media, Techology | Tags: Advertising, advertorial, Colbert Report, CollegeHumor, Daily Show, Gawker, Gawker Media, Online advertising, Raincoaster, sponsored posts, Twix 1 Comment“New Media” is just that – it is so new, the rules have yet to be defined.
Gawker Media recently ran a sponsored post for “Follow Me” knee-high stockings very unlike their current fashion ethos. A former True/Slant colleague of mine, Raincoaster, tweeted:
If they’re going to run fashion ads, they NEED a fashion editor so they dont look stupid and/or desperate. That’s a pricy ad
The majority of the sponsored blog post debate has raged over the crumbling wall between editorial and advertorial, but I am not going to touch on those issues as I whole-heartedly support sponsored posts, on one condition. If the website in question has control over the ads. Read the rest of this entry »
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