Famous girl gamer used in viral marketing campaign for 'Repo Men' movie

Wired, Universal Pictures, and Lone Shark Games launched an alternate reality game combined with a manhunt. It’s connected to the upcoming March 19 release of the movie Repo Men. In the futuristic movie, characters who have received replacement organs from “the Union” fall behind on payments have to go on the run from Repo Men. In the new game, four real people have gone on the run, and it is the job of the public to find them.

via Wired.com What’s This Crazy #repomen Thing on Twitter?

Ciji Thornton (StarSlay3r) is one of the very few professional female gamers out there, and I was personally excited  that she was picked to participate in this viral marketing campaign. She’s already been in two gaming reality shows and proven her acting chops, so if anything, this will only further her career…. and maybe get her an acting gig? It’s all about the connections, lady.  Ciji’s got that punk rocker/”guitar hero” look (complete with tattoos) that works well with zombie movies, futuristic post-apocalyptic flicks,  and if any studio wants to make a film revolving around video games, she is a natural shoo-in.  And acting wouldn’t necessarily prevent her from gaming….

Ciji_with_Guitar_jpg_650x10000_q85Says StarSlay3r on her website:

“I did this for the opportunity to take a break from my normal life. I’m hoping to meet new people, experience new things, and experience life on the run to the fullest extent. I’m going to be keeping a notebook with me at all times so that I can log everything that happens so that I can share my story upon my return. I hope the fact that I have a decent size fan base will help me to make it the full 30 days by having them tweet misdirecting information, planting moles in the repo men chat rooms and leaving messages to warn me when the repomen are getting close to figuring out my location. I’m very thankful that I was one of the 4 chosen out of hundreds of applicants and I can’t wait to start my adventure!”

Sadly, after having been on the run since February  25, Ciji’s journey ended yesterday.  Ms. Thornton was caught at a skating rink by Geneva Conventional who is now $15,000 richer, thanks to grabbing not just Ciji, but another runner named Usman Akeju. (Woah, this viral marketing campaign is giving out money!?) Ciji’s capture is disappointing for a couple of reasons:

One, Ciji cannot win seven grand now that she has been captured, and we know she has a daughter back in Michigan. Cue the Les Miserables song “Castle on a Cloud”…. j/k!

Second, the clue that led Geneva Conventional to the skating rink to capture these two, was just for Usman Akeju who had an “assignment” there. It appears that Ciji was just tagging along. That sucks. That’s what you get for being friendly, Ciji!

And… for those of you who want to get involved in the manhunt and win some money before the movie comes out, go here to enroll, …..and  here is a more in depth post by the Alternate Reality Gaming Network about Ciji’s capture (including links to podcasts and the video of Geneva Conventional talking about her experience).

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One Comment on “Famous girl gamer used in viral marketing campaign for 'Repo Men' movie”

  1. […] how StarSlay3r was used in the recent Repomen Hunt. Here is her article from true/slant. Click here to read the article straight from the website and to leave a comment. Thank you very much Fruzsina […]


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