Apple goes underground

The heroine from Apple's 1984 ad, set in a dys...

Image via Wikipedia

Am I selling out by showing some love to a big corporation?

A CTA spokeswoman confirmed that the transit authority is in talks with the computer and iPhone behemoth about a deal that could net the cash-strapped CTA as much as $4 million in funding from Apple to pay for an upgrade of the run-down subway station at North and Clybourn.

via Chicago Sun-Times

Through this deal, Apple will have first dibs on all advertisement going up in the renovated station, and considering how attractive Apple ads are, I am having a hard time protesting this development.  Apple also has an impressive track record for this kind of thing:

In the past Apple has provided improvements to sidewalks in in front of their stores, and has agreed to heritage preservation of its buildings, mostly in Europe. At the Regent Street (London) store the company paid to restore an intricate tile mosaic on the storefront, while at the SoHo (NYC) store they retained the historic shell of a former U.S. Post Office. At the San Francisco store, Apple’s architects incorporated the subway entrance into the store footprint and enclosed it with glass and stone.

via ifo AppleStore

When you compare KFC’s failed bid to fix our potholes with questionable asphalt and spray painted logos, Apple’s estimated 4 million for renovations makes them look like a saint. Nice try Apple, but I still won’t buy an i-phone….

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