Old Spice Rocks New Media, Masculinity

Every where I go on the internet, I see the ads for Old Spice. Even more impressive, people off the internet can’t stop talking about the “Old Spice Guy”. He is every where I look, and I don’t mind.

I see ads on College Humor, Hulu, and Huffington Post, and people talking about Isaiah Mustafa (the actor who plays the Old Spice Guy) on Digg, Reddit and  Twitter.  In case you’ve been living without a TV or internet since February, here is the link to the first Old Spice ad featuring Mr. Mustafa (that aired during the Super Bowl), and I’ve embedded the brand new commercial below. Please watch both commercials before continuing.

[youtubevid id="uLTIowBF0kE"]

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