“New Media” is just that – it is so new, the rules have yet to be defined.
Gawker Media recently ran a sponsored post for “Follow Me” knee-high stockings very unlike their current fashion ethos. A former True/Slant colleague of mine, Raincoaster, tweeted:
If they’re going to run fashion ads, they NEED a fashion editor so they dont look stupid and/or desperate. That’s a pricy ad
The majority of the sponsored blog post debate has raged over the crumbling wall between editorial and advertorial, but I am not going to touch on those issues as I whole-heartedly support sponsored posts, on one condition. If the website in question has control over the ads. Read the rest of this entry »