How Sexism Plays Out on YouTube

“I want to both have sex with her AND strangle her to death. But in which order…?”

That’s the disturbing question user menace8012 posed recently in the comment section of “I Gotta Feeling,” a Black Eyed Peas parody by YouTube star iJustine, posted originally in July 2009.

The response? A few joking replies and little else. Not a single person objects or scolds the users. No one even clicks the “dislike” button on menace8012’s comment.

The incident is evident of a larger trend on YouTube, where sexist attitudes towards women run unchecked. It’s not just the trolls or haters in the comments section of videos; YouTubers have cyberbullied women based off their appearance since the site’s inception.

Menace8012’s comment, and the community’s response (or lack thereof), may seem extreme to the casual YouTube community safarian, but it also perfectly portrays why so few women have found success on YouTube. Many women on YouTube try to avoid this negative sexist environment by cloistering themselves in the beauty section of YouTube, but that does little to combat the anti-women sentiments running rampant throughout the rest of the site.

Like rape apologist ideology, YouTubers who silently upvote, or in this case “like,” menace8012’s comment are implying iJustine deserves the threats and derogatory comments she gets, daily, because of the way she looks and dresses. Sometimes in her videos, the blonde, blue-eyed and pretty iJustine wears a tank top and lip gloss, and that little bit of sexuality occasionally sends both genders into a sexist frenzy. Read the rest of this entry »


I’m not the only one who sees Subbable’s impact on AdSense & the YouTube economy

I present you with a comment, from the  YouTube community, that I ran into the other day:

subbable defranco pls join


Why don’t more people care about Subbable’s arrival?

TL;DR ->  it makes AdSense obsolete. 

I tried to sell a story on Subbable earlier this week. Oh gods how I tried. ReadWrite, the Guardian’s tech section, even Variety… but I failed to generate interest, and/or communicate just how drastic of an impact Subbable can have on the YouTube space, business-wise.

To most of the press, Subbable appears as a gentle, crowd-sourced monthly pay-what-you-want subscription platform funding web shows that already exist.  Doesn’s seem that disruptive,  until you consider the allure of YouTube.  The heart of the indie YouTube dream is being free, or at least above, corporate influences. If successful, Subbable  could potentially do away with the advertising/hit-mining rat race on YouTube.  Hank Green doesn’t exactly say this in the video introducing the platform, but he might as well.

In a private chat, I got Green to elaborate:

“Advertising values all kinds of content the same, but different kinds of content delivers different amounts of value to users. We want there to be a system that rewards the creation of stuff people love, not stuff that people will spend three minutes watching when they’re bored.”

Subbable — which is unaffiliated with YouTube — changes the YouTube money-making game because it emphasizes community and a supportive fan base over viral hits with fleeting popularity & large monetary payoffs. It’s a slow, steady win as opposed to that big payday.  (It’ll be interesting to see how the addition of Minute Physics, Wheezy Waiter, and Andrew Huang  next week on Subbable will play out. )

Green never came  right out and said this during our chat but it got me thinking: if a content creator worked it out with his fans, he or she could essentially never bother monetizing their channel…EVER. There’s literally no reason now to go through Google corporate to make money. Their high ad cut and ad sales team are already  alienating users and businesses, so why bother with that hot mess? You don’t.

I, for one, still believe in that YouTube dream.


Nick Offerman is in with the Weird YouTube crowd

 

OH MY

offerman is weird YT too

 


Little girl loses her hamster JubJub: a YouTube story in 4 parts

There is one notable narrative in The Mckenzie Ivey Web Show (which had only 16 episodes): the loss of her Russian hamster JubJub.

Appearing in “MY HAMSTER PIMP 333″ on September 4, 2010 , Jubjub is promptly lost on September 19. kenzieivey once again chair dances to Souja Boy’s “Pretty Boy Swag” in “jubjub where are you,”  as if to lure the hamster out.

And then almost like an afterthought, the 10ish-year-old girl uploads another video with the same title, this time explaining her predicament.


Jubjub is not to be found, however. kenzieivey lets the people of YouTube know, in “the hamsters gone,” uploaded on October 17th. Jubjub has been missing for more than a month.

kenzieivey lost interest in The Mckenzie Ivey Web Show shortly thereafter, and joined an elite list of tween YouTubers I wouldn’t mind having as my younger sibling.


The Wall Street Journal continues to botch YouTube coverage

I am browsing Twitter past everyone’s bed-time, like I do, and I come across a The Next Web article (courtesy of Steffen Konrath) about The Wall Street Journal’s latest reporting snafu.

The WSJ had erroneously reported Google is pledging an additional $200 million in its premium content channel’s marketing budget. This caused a “rais[ing of] eyebrows” as it made the pledged total marketing budget $400 million. That’s a shit ton of money, especially when you consider Google only gave 150 million to the content creators.  A 150 million pie being split with 100 channels!  “Channels,” which equate to established YouTube celebrities AND people like Felicia Day, Deepak Chopra and Kevin Smith, AND their entire film and production crews. (Tiny pie slices, ’cause we’re all on diets, right?)

Established YouTubers have complained about this injustice, this discrepancy in funding which they claim proves Google doesn’t take what they do seriously – (how can you compete with TV if you don’t invest properly in the content, Google!?) – and this additional $200 million figure (and slight) was cause for more complaint.

According to this executive, the funding his company received from Google allows it to spend about $1,000 a minute on each video production made for its channel.

“But $1,000 a finished minute is not enough,” he explained. “You need to get to around $2,100. At $1,000 a minute, you’re pulling favors every time you do a shoot. If you’re just pulling a location permit in L.A., it’s going to cost you $900.”

Long story short, Google told TNW they are not investing $400 million. The WSJ was confusing that time in May when Google pledged $200 towards marketing its premium content. Oops!!

Shortly after that WSJ article was posted, RWW founder Richard MacManus sends me a link to it on skype:

[7/31/2012 3:57:39 PM] Richard MacManus: Have you seen this Fruzsina? http://online.wsj.com/article_email/SB10000872396390444840104577549632241258356-lMyQjAxMTAyMDMwMDAzODA3Wj.html

[7/31/2012 3:58:14 PM] fruzsina.eordogh: no!

[7/31/2012 3:58:32 PM] fruzsina.eordogh: the wall street journal always publishes news that is years old, pretending it’s fresh

[7/31/2012 3:59:00 PM] fruzsina.eordogh: google already pledged 200 mil in advertising

[7/31/2012 4:04:03 PM] fruzsina.eordogh: I don’t find anything informative about this article…

[7/31/2012 4:04:15 PM] fruzsina.eordogh: it has a nice chart

So, you know that part in the skype chat where I said the WSJ likes to publish news that is “years old, pretending it’s fresh?” I was referring to this time in February 2012 when the Wall Street Journal ran an article about Ray William Johnson being YouTube’s first millionaire. (RWJ became YouTube’s first millionaire in April 2011.)

Please note the 49 comments on that RWJ article, many of which are from YouTubers pointing out various factual inaccuracies in the article.  RWJ even ranted about how horrible the article was in an episode of his show (a very rare move)… and it looks like the WSJ NEVER BOTHERED to correct all of those factual inaccuracies, nor did they apologize.

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