Orbit's new viral ad campaign features Chicago street artist 'Goons'

Orbit’s new viral ad ( which debuted last month) features  local street artist ‘Goons’:

Stemming from a line of generally well-received “Dirty Mouth? Clean it up!” TV commercials for Orbit, Wrigley has embraced artistic simplicity and quaint design for its latest viral video experiment. The stop-motion, 90 second spot includes no CG or rendering – all footage was captured with still cameras by hand to emphasize the artist’s homemade art style.

via Adland

[youtubevid id="Mx_mpuhyYts"]

A New York Times piece states “if there is a positive response to the video, more could be produced”.  Well, the youtube video has over 1 million hits and the comments have been fairly positive, the most recent coming from daothaweaponx20:

wooow, id never thought i would see this a commerical on youtube that people like!? LOGIC ERROR any way im chewing some orbit right now         -____-  5/5

All good news for ‘Goons’, who has been silent on the matter.  Read my interview with him here.

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